Social media marketing is the use of social media platforms and websites to promote a product or service.Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

Meta is the biggest social media company, it has subsidiaries such as Facebook, Instagram, whatsapp, messenger ,etc. Other popular social media companies include; twitter, tiktok, snapchat and many more.

These social media platforms are free for everyone across the world to access except for countries where there is government restrictions notable example being the world’s second biggest economy China. For countries where there is no restriction everyone is free to open an account and use the services in whatever way they choose as long as the don’t breach the company’s set terms and conditions.

Many use them to connect with friends, network with people all over the world, online marketing, brand image promotion.

At new horizons digital marketing, we employ smart campaigns and strategies which will enable your company reap maximum benefit from social media usage.