YouTube is the largest and most popular video-sharing site in the world. It’s so popular that it’s the second largest search engine on the web next to Google, just from how many people look up new videos on it, and even has its own ranking algorithm.


And it’s not just for entertainment. YouTube has millions of channels set up by individual brands, filled with how-to videos, behind-the-scenes looks at the company, and tours of the facilities.

What you can expect from a YouTube channel

If you are serious about making YouTube part of your overall Internet marketing strategy, you can expect some great results.

1. You can always reach a new audience

You never know who might stumble across your YouTube videos.

That’s why it’s essential for you to optimize each video for keywords, especially in the title. The more people who can find your video through common keywords, the better they’ll perform.

Plus, you can add overlays to your video that promote your channel, other videos or even your website to help increase brand awareness.

2. Your videos will show in Google search results

Google indexes every video that’s on YouTube.

So once you optimize a video’s title with keywords and links to your website, you can show up multiple times in the same search results.

That gives your company a great chance of attracting the attention of potential customers, whether they start by watching your video or clicking to a landing page on your site. 

3. Your videos stay on YouTube indefinitely

As long as your videos don’t violate YouTube’s rules, you can keep your videos on YouTube permanently.

This means that you can constantly get new views for your videos years after you’ve posted them. So the sooner you post a video, the better it can perform as time passes.

4. YouTube is international

YouTube is used in most countries, and that means you can expand your reach globally. If people speak your language, they can probably find you on YouTube.