Google shopping ads certification assessment answers 2021

GOOGLE SHOPPING ADS CERTIFICATION EXAM ANSWERS 2021

 By: NHDM.

Here are some of the questions that you should expect from the google shopping ads assessment.

Please ensure to read and understand the course given by google. The questions and answers below are for revision purposes only and not in any way to encourage or promote cheating to pass the assessment which you have to pass by 80% before a certificate is awarded to you from Google.

 

The correct answers are marked blue. I hope this will be useful and help you understand the google shopping ads more.

 

1.) A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

An awareness-based bidding strategy

A revenue-focused bidding strategy

A conversion-focused bidding strategy

A consideration-focused bidding strategy

2.) A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?

On a billboard anywhere in North America.

In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

In a Google search from a device anywhere in North America.

On a billboard within 30 miles (48 km) of the Simpson Shoes location.

3.) A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.

Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.

Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.

Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

4.) A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?

When he is nearby Simpson Shoes searching online for an in-stock style.

When he is nearby Simpson Shoes using Google Maps to navigate.

In the sidebar during a search for Simpson Shoes shop hours.

On a billboard near the entrance to Simpson Shoes shop.

5.) Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?

When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.

When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.

When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.

When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.

6.) Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?

By attempting to reduce daily spend to a minimum.

By automating bidding to maximize conversion value.

By only displaying ads at times of low-search traffic.

By displaying ads only on low-traffic websites.

7.) Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?

Smart Shopping campaigns generate weekly inventory stock level reports.

Smart Shopping campaigns automatically notify Alice when a sale is made.

Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

Smart Shopping campaigns generate suggested retail prices for commonly sold products.

8.) Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

By keeping her ads updated with new copy.

By guaranteeing improved results.

By automatically setting the maximum CPC bid limit.

By setting her bids when auctions happen.

9.) Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?

Angelo can add new product groups and arrange them to show how many clicks a specific book received.

Angelo can see how many clicks a specific book received by filtering his products view.

Angelo can use benchmarking data to isolate each book’s sales.

Angelo can use impression-share data to find the number of clicks on each book’s ad.

10.) Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?

By placing billboards in neighborhoods likely to have many artisan soap lovers.

By recruiting existing customers as spokespeople to drive awareness of her store locations.

By attracting potential customers who usually search for artisan soaps.

By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations. 

11.) Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Ad extensions

Manual control ​

Seller ratings

Machine learning

12.) Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6

An investment of $9,800 to generate 1,400 conversions and a CPA of $7

An investment of $8,400 to generate 1,400 conversions and a CPA of $6

An investment of $9,100 to generate 1,300 conversions and a CPA of $7

13.) Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?

Brick-and-mortar location

Product origination

In-store coupon codes

Local consumer ratings

14. ) Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Provide clear forecasts that allow for smoother purchasing.

Place ads for his business on all search engines.

Helps users find and discover his products

Increase overall installs and interactions with his app.

Sell him business leads at a preset price.

15.) BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

Use a Google-hosted local storefront.

Use a Bing-hosted local storefront.

Select an online ad from a similar business and recreate it.

Upload a product list from an Excel spreadsheet.

Create a customized merchant-hosted local storefront.

16.) Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?.

The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.

The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius

The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.

The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.

17.) Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

They appear across the Google Play store.

They can be used with merchant or Google-hosted storefronts.

They only appear to consumers within walking distance of Books by Brock.

They appear as user-read book previews on Google.

18.) Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?

It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.

It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.

It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”

It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.

19.) Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Ads management workload?

Smart Shopping campaigns use very simple standard templates.

Smart Shopping campaigns can only be edited once per month.

Smart Shopping campaigns provide automatic reporting by e-mail.

Smart Shopping campaigns automate ad placement and bidding.

20.) Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?

They provide minimal information, so interested customers have to visit her website for more information.

They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.

They provide value comparisons that feature her product alongside more expensive products.

They have lower costs-per-click and increase total volume of her website traffic. Google Shopping Ads Certification Exam Answers 2021

21.) Cheryl is the owner of Home Things, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?

They’re traditional print-marketing materials.

They allow vendors to A/B test product images.

They allow groups of vendors to publish collaborative ads.

They’re mobile-based ads that showcase multiple products.

22.)Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

Potential customers who’ve already searched for other, similar pianos.

Potential customers who are ready to buy a piano.

Potential customers who are early in their online search.

Potential customers who’ve already bought pianos from his site.

23.) Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.

It directs potential customers to a brick-and-mortar store near them.

It includes only the lowest-priced product for the search term, which drives new clicks.

It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

24.) Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

By showing ads more frequently than other campaign types.

By displaying current stock level before the ad is opened.

By appearing in more page positions than other ads.

By providing product data and details before the ad is opened.

25.) Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

On roadside signs in high-traffic areas.

In the results of a Google-powered search on a desktop computer.

In the mail.

In any of three-million sites and apps.

On a website during mobile browsing.

26.) Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?

By ensuring Gemma’s entire product range is shown each day.

By showing her ads across multiple audiences and networks.

By trying to show her ads as often as possible for any given search.

By automatically showing her ads in every eligible country.

27.) George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

Smart Shopping campaigns can buy a permanent ad slot on a website.

Smart Shopping campaigns automatically produce long-term profit estimates.

Smart Shopping campaigns can be set with a target return on ad spend.

Smart Shopping campaigns have an unlimited potential spend each day.

28.) Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

Her ad’s minimum required return on investment (ROI)

Her cabinet’s attributes, such as price

Her ad’s preferred cost-per-click limits

Her schedules for when cabinets can be delivered

29.) Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?

By automatically attempting to maximize conversion value.

By adjusting budgets automatically on a daily basis.

By monitoring product stock levels and ordering.

By linking directly with Glenn’s accounting software.

30.) Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Search, Display, Video, Print, and App

Search, Print, TV, Shopping, and App

Search, Display, Video, Shopping, and App

Social, Video, App, Audio, and Shopping Ads

31.) Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

Options and tracking

Profit and privacy

Credits and context

Control and results

32.) Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

By giving advertisers control over the number of specific actions their spend will return

By giving advertisers control over which competitors they place ads in auctions against

By giving advertisers control over the next highest bid allowed in auctions they enter

By giving advertisers control over the maximum they spend per month.

33.) Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Sales, consideration, and integrity

Growth, reach, and traffic

Relevance, control, and results

Influence, awareness, and promotion

34.) Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

To engage potential customers who make local intent queries regarding pianos.

To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.

To engage potential customers who make long-tail queries regarding pianos.

35.) Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling

A recommended Campaign-level Target CPA (cost-per-acquisition)

A recommended average daily budget

A recommended Campaign-level Target ROAS (return-on-ad-spend) 

36.) How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.

Shopping ads feature 60-second product video reviews, heightening potential customer interest.

Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.

Shopping ads let you surface your local inventory, and share store details for users searching near a store.

37.) How can advertisers use Shopping campaign ads in order to drive sales?

By submitting a 30-second video demonstration of the product.

By choosing color schemes that match their website’s appearance and style.

By selecting a specific position on the page of search results.

By taking advantage of Google customer reviews, merchant promotions, and product ratings.

38.) How can Performance Planner serve your business?

By finding areas of your total budget that could contribute to marketing

By teaching your employees the fundamentals of personal budgeting

By determining which of Google’s ads are most appropriate for your brand

By optimizing your ad budget for maximum growth

39.) How can a Local Inventory ad increase your return on investment (ROI)?

By advertising your store’s address and its offerings on the radio.

By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.

By A/B testing potential new logos and tracking which is most effective.

By bringing online shoppers into your brick-and-mortar store.

40.) How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?

Smart Shopping campaigns are all based on single-size and standardized templates.

Smart Shopping campaigns automatically adjust product pricing by region.

Smart Shopping campaigns automate key features of ad creation and placement.

Smart Shopping campaigns work entirely from the archived content of a business website.

41.) How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

By e-mailing daily summary reports to business owners.

By automatically uploading product details from manufacturers’ websites.

By having Smart Shopping campaigns use simple setup templates.

By automating bid optimization and audience targeting.

42.How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.

Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.

Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.

Customers can view and interact with attractive and engaging videos that show them how a product can be used.

43.) How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

People click on ads with images more often than plain text ads.

Potential customers can choose a specific product color before clicking the ad.

The combination of price and image lets customers judge the quality of the product.

Potential customers can quickly see whether the product fits their expectations.

44.)How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?

Shopping ads are larger and more prominent than text ads.

Shopping ads are repeated multiple times on a single set of search results.

Shopping ads are visually enticing and display detailed product information before the ad is clicked.

Shopping ads are only shown to customers who’ve already shown an interest in the product.

45.) How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?

By making suggestions for image styles and context-tested image frames.

By testing different combinations of text and images.

By collecting customer review data following site visits.

By testing different font styles and colors for specific product types.

46.) How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

By automatically optimizing daily spend, based on trend data.

By automatically optimizing bids, audiences, and products displayed.

By automatically optimizing special offers for selected products.

By automatically optimizing web-page optimization for searches.

47.) How does automating your bid contribute to a successful Google Ads campaign?

Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

The customer journey has become more direct, so setting bids should be based on general user behavior.

Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

48.) How does Google Ads help a business organize inventory, letting the business match its advertising goals?

The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.

The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.

The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.

The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

49.) How has consumer shopping behavior changed in recent years?

People are buying more items but less frequently.

People are buying fewer items more frequently.

People are buying fewer items and less frequently.

People are buying more items and more frequently.

50.) How is using non-last-click attribution conversions useful for Performance Planner forecasts?

To allocate budgets that drive incremental conversions

To take advantage of seasonal trends throughout the year

To find growth opportunities regarding device targeting

To identify the most profitable location targeting

Google Shopping Ads Certification Exam Answers 2021

51.) If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)

Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.

Product view, where potential customers can see recent purchases made by existing customers.

Product view, where potential customers can see a particular cat dress available from multiple vendors.

Main view, where consumers can quickly see key information about Klothes for Kats.

Main view, where potential customers can find directions to Klothes for Kats.

52.) Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

She can monitor and arrange new product groups to find opportunities.

She can filter her product view for granular reporting.

She can use benchmarking data to get market insights.

She can use impression-share data and the Bid Simulator tool.

53.) Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Target impression share

Maximize conversions

Target return on ad spend (Target ROAS)

Maximize clicks

54.) Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?

With Shopping ads, she can make sure her available product discounts are always the largest.

With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.

With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).

With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

55.) Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?

In print materials that contain ads from other hair accessory brands.

In a sidebar on the website for other hair accessory brands.

At the top of a Google search for “cute hair accessories.”

On a mobile Google search for “cute hair accessories” in the sidebar.

56.) Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad. Which potential customer could Jonah reach by running Local Inventory ads?

Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.

Brian, who’s hoping to make a quick online purchase during his lunch break.

Mandi, who’s looking for the lowest price, regardless of location.

Rob, who wants to see a specific board in-store before he’ll purchase it.

57.) Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.

Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.

Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.

Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing. Google Shopping Ads Certification Exam Answers 2021

58.) Local Inventory ads are ideal for which business?

Noah’s Custom Designs, who sells made-to-order custom furniture pieces.

The Artspace, a gallery that hosts potential customers by appointment.

QuikFixx, a start-up selling downloadable software.

Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.

59.) Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?

Use Local Inventory feed data to reach viewers with Local Catalog ads.

Add a second brick-and-mortar location.

Transition to 100% digital marketing by eliminating traditional print materials.

Replace the Local Inventory ads with Local Catalog ads.

60.) Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?

By scheduling a slot in the Google Display Network cale ndar.

By running a campaign of Local Catalog ads.

By hiring one of the youngsters to do street-side promos.

By partnering with Toys by Tammy.

61.) Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

To check for status issues

To review new keyword opportunities

To react to ever-changing external factors

To analyze demographic performance

62.) Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Retention-focused bidding

Consideration-focused bidding

Conversion-focused bidding

Awareness-based bidding

63.) Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Search

Shopping

Video

Display

64.) Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS)

Target cost-per-acquisition (tCPA)

Target impression share

Maximize clicks

65.) Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Search, Display, Video, App, and Access

Search, Display, TV, Shopping, and App

Social, Display, Video, Shopping, and App

Search, Display, Video, Shopping, and App

66.) Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

In text messages sent from the Google Shopping app.

In the Google Shopping app.

At the top of Google searches on desktop computers.

On other automotive parts stores’ websites.

At the top of Google searches on mobile browsers.

Google Shopping Ads Certification Exam Answers 2021

67.) Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors. How can Shopping ads address these concerns?

Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.

Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.

Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.

Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.

68.) Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

An investment of $30,000 to generate 1,500 conversions and a CPA of $20

An investment of $28,000 to generate 1,400 conversions and a CPA of $20

An investment of $21,000 to generate 1,400 conversions and a CPA of $15

69.) OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

They’re published on 100% recycled materials.

They enable OfficeKing to measure store visits.

They use the consumer’s name throughout the ad.

They encourage customers to call OfficeKing, rather than visit.

70.) Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?

Local Catalog ads can extend Office King’s ad reach outside the mailbox.

Local Catalog ads provide new ways for customers to receive support.

Local Catalog ads encourage young, hip new customers.

Local Catalog ads add a fresh new layer to the Office King weekly mailer.

71.) OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

By extending their reach beyond print.

By providing additional customer support.

By adding bulk to their existing weekly mailer.

By increasing their per-transaction sales.

72.) Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

Shopping

Display

Search

Video

73.) Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?

By promoting only Peter’s best-selling products.

By automating bidding and ad placement across networks.

By providing a daily e-mail listing recommendations for change.

By generating animated versions of the product images.

74.) Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Enhanced cost-per-click (eCPC)​

Target impression share

Maximize clicks

Target return on ad spend (Target ROAS) 

75.) Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Maximize conversions

Target return on ad spend (Target ROAS)

Enhanced cost-per-click (eCPC)

Target impression share

76.) Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

Performance Planner leverages machine learning for forecasting.

Performance Planner forecasting is powered by billions of Google searches conducted each week.

Performance Planner integrates with other budgeting software, such as QuickBooks.

Performance Planner is free to use with any merchant-hosted storefront.

Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

77.) Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?

Steeply discounted pricing

Up-to-date product availability

Curated lifestyle pictures

Unique copy that differentiates her brand

78.) Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.

Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

79.) Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?

Only at the bottom of the search results.

Only at the top of the search results.

At the top and bottom of search results.

Evenly spaced throughout the search results.

80.) Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?

When an ad is placed in multiple locations throughout search results.

When they’re better informed prior to opening the ad.

When an ad features an animated product image gallery.

When a business’s ad is the only one to appear in search results.

81.) Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

Target impression share

Target return on ad spend (Target ROAS)

Target cost-per-acquisition (tCPA)

Maximize clicks

Google Shopping Ads Certification Exam Answers 2021

82.) Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.

A brick-and-mortar location that supports in-store purchases and features the artisanal product story.

Curated lifestyle images and creative copy to set her products apart from the competition.

An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

83.) Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?

They appear as full-page ads when a potential customer uses the phrase “artisan bread.”

They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.

They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.

They generate discount codes as a potential customer clicks a photo.

84.) Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

By showing price-comparison charts that illustrate their bread’s value to potential customers.

By presenting splash ads that will dominate a potential customer’s screen.

By distributing discount coupons for bread to potential customers.

By presenting a selection of their artisan breads to potential customers.

85.) The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

Allows advertisers to bid only for clicks from a specific group.

Uses machine learning to set bids, which saves time.

Guarantees reduced conversion costs for advertisers.

Is auction-specific to increase the chance for conversion.

Allows advertisers to serve ads only at specific times.

86.) The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?

Your website is too slow to load quickly on mobile devices.

There are too many reader-pleasing images on your landing page.

Your website doesn’t have a blog page to attract multiple page loads.

Your navigation menu is not descriptive enough.

87.) Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?

Make sure all products sold online are delivered the next day.

Make sure your prices are the lowest, via frequent comparison with other vendors.

Provide a seamless experience, using data to connect and personalize content.

Provide a mobile app that lets customers quickly repeat previous purchases.

88.) Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

Images and text from manufacturer sites

Account product feed and uploaded assets

Website images, videos, and text descriptions

Stock images, videos, and automatic text

89.) Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Search

Shopping

Display

Video

90.) Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Location targeting is not decided by machine learning.

Machine learning will choose an ad schedule for campaigns without her input.

Machine learning will choose the keywords used to serve her ads to users.

Machine learning helps her set the appropriate bid for each and every auction.

91.) Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Ad extensions

Keywords

Bids

Ads

Budgets

92.) Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Conversion-focused bidding

Revenue-focused bidding

Consideration-focused bidding

Awareness-based bidding

93.) Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

They’re visual, easy-to-browse display ads.

They’re ad campaigns, delivered via storytelling e-mails.

They’re short ads, delivered via SMS.

They’re customer-friendly and information-dense full-color mailers.

94.) What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities

Budget, competition, and user thought processes

Location, calls-to-action, and user conversion costs

Targeting, auctions, and campaign cost-per-click

95.) What are two benefits of automated bidding? (Choose two.)

Higher CPAs

Cross analysis

Guaranteed results

Time saving

Competitive analysis

96.) What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

Product ratings

Free shipping

Customer surveys

One-click purchase

360-degree product view

97.) What are two ways Google Ads can fuel your business goals? (Choose two.)

Increase online, in-app, in-person, and over-the-phone sales.

Enable premium membership subscriptions.

Reach more users by placing ads on all search engines.

Get more of the right people to visit your website.

Cap the number of ads you pay for, based on your business.

98.)What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

By providing third-party tools that can help you obtain impression-share data.

By helping you identify growth opportunities with impression-share data.

By ensuring your ads automatically respond to personal events, such as birthdays.

By providing suggested retail prices for your products based on market analysis.

By using benchmarking data to get insights into your market’s business landscape.

99.) What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

Distribution

Validation

Simulation

Instrumentation

Differentiation

Google Shopping Ads Certification Exam Answers 2021

100.) What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

Ensure the entire range of products is available in-store.

Allow shoppers to buy online and pick up at the store.

Provide free refreshments in-store.

Provide opening hours, locations, and stock levels.

Allow shoppers a 28-day trial period.